
Think You Missed the Hydration Boom? Think Again.
The $1.7B+ hydration market is still exploding and private brands are perfectly positioned to capture market share.
Try Our New Hydration Stick Packs
We know you'll love our on-trend flavors and clinically-proven ingredients
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BONUS: Get our 2025 Hydration Marketplace Landscape Report
Learn what's working in the hydration market and the great opportunity awaiting private brands!

The Numbers Don't Lie: Hydration is Hot!
$1B+ Proven Market
Liquid IV built a billion-dollar business, proving massive consumer demand exists for functional hydration.
$750M+ Monthly
The hydration category drives consistent monthly sales year-round, not just during summer months.
95%+ Growth
Stick packs and powders are posting record year-over-year growth, making them one of the fastest-growing format in the category.
Why Private Brands Win in Today's Hydration Market
The winning combination: proven consumer demand, trusted quality, and superior economics for retailers.
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Trust at All-Time High
Consumer confidence in private brands has never been stronger, especially in wellness categories where quality equals national brands.
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23-25% Better Value
Consumers actively seek better pricing without compromising quality. Private brands deliver the same great taste and performance for less.
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Premium Margins (60%+)
Retailers win with superior margins while still offering customers significant savings compared to national brand competition.

Get Your Free Stick Pack Samples
Your Turnkey Contract Manufacturing Partner for Hydration Success
From proven formulations to speed-to-shelf, Reliance delivers everything you need to compete and win in hydration.


Complete Turnkey Solution
End-to-end dietary supplement manufacturing with regulatory support, packaging solutions, and quality compliance - reducing your vendor management and accelerating speed-to-market.

National Brand Equivalent Formulas
Proven formulations that match top sellers like Liquid I.V. in taste and performance, giving you the quality consumers expect at better margins.

Consumer-Winning Flavors
Expert flavor development in proven winners like Lemon Lime and White Peach, plus custom options to differentiate your brand and drive repeat purchases.

Speed & Scalability
Competitive MOQs for testing and launch, with high scalability to grow with your success—from initial market entry to category leadership.
Free Sample Kit
Try the market leading flavor:
White Peach
BONUS: Market Report
2025 Hydration Market Landscape and opportunity analysis